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DonateCreate change through choice.
Every purchase is a vote. We arm Australian consumers with the information they need to say no to animal testing.
500,000
More than 500,000 animals suffer and die for cosmetics testing every single year.
Humane Society InternationalAll creatures, big and small, deserve to see the sun, feel the earth, know affection.
At the very least, they deserve to live free from pain, abuse and cruelty. Yet every year, roughly 115 million animals will never see sunlight, or leave a laboratory. Rabbits, guinea pigs, mice and others are poked and prodded through gruesome, unnecessary tests to bring everyday products like cosmetics and cleaning solutions to market.
We believe consumer education is the key to stopping animal testing. That is why we exist: to arm you with the information you need to create change through choice.
Our storyMake a difference
Choose Cruelty Free makes an impact, and together we can do more. There are many ways to get involved.
Take action
We are fighting to ban cosmetics tested on animals. Your voice is one of thousands of caring consumers who want change.
Join the campaignVolunteer
Research brands, support campaigns and help us reach more shoppers. Every hour counts.
Volunteer with usTrue beauty is cruelty free
It all comes down to our choices: choices that positively affect your life and the lives of the millions of animals who suffer cruel testing conditions every day.
There is no need to sacrifice anything when choosing cruelty-free makeup, shampoo, skin care, pet care, deodorant and more. Our lists detail the A-Z of reputable brands that make the kinder choice. Choose by product type, view the full list, or find products that are vegan and palm oil free.
Find out moreAnimal testing: the facts
This is a harsh reality that can’t be softened. Many more animals are subject to a lifetime without sunlight, care and proper nourishment.
Our philosophy is to educate through knowledge. The resources shared here are for you to learn about the issues, the animals, the tests and the alternatives. We will warn you in advance of any content that may be particularly graphic.
Learn the facts“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”Margaret Mead